In light of the current social, economic and business impacts of the recent COVID-19 pandemic, the world has become very distance-based and virtual.
With online interactions, virtual meetings or, worse still, not being able to serve your clients at all, the value of a loyal client is greater than ever. As we see the restrictions ease and life return to some sort of normality, now is the time for the personal touch.
Calendars provide the personal interaction that we have all missed and truly appreciate. The loyal clients who have supported us through these tough times cannot be overstated. This is a great time to add an advertising calendar to your marketing, hand-delivered as a sign of your appreciation. Not only will this show how much each customer actually matters to your business, it will ensure their loyalty for years to come.
We believe in the 6 key benefits of calendar advertising, but there are many more reasons why you will fall in love with easy2C’s advertising calendars.
A calendar says “thank you” and is perceived as a thoughtful gift.
Everyone loves receiving gifts and a calendar is one of the only kinds of advertising your customers will actually thank you for. With cross-generational appeal, studies show that over 82% of recipients enjoy getting a calendar as a gift, and 60% report that they would purchase one if they were not given one.
A calendar ensures that your brand receives advertising exposure 24 hours a day, 365 days a year. They are the edge your business needs to remain the company of choice.
The most important ingredient in any advertising campaign is repetition. The more exposure we have to a brand, the more familiar it becomes. Familiar things make us feel comfortable and we subconsciously give preference to these when making decisions. With calendars being displayed for the full 12 months of the year and viewed multiple times a day, what better way to achieve consistent brand exposure?
A branded calendar evokes positive emotions, which are in turn associated with your brand.
70% of calendar recipients do business with the company they received a calendar from and plan to continue to do business with them.
Like clocks or watches, calendars are needed and used daily — not only personally but also as a business planning tool.
You may think in this digital age that the printed form – calendars and books alike – would have had their day, but this absolutely isn’t the case. Over 50% of people in a recent survey have never used the calendar function on their phone*. The overwhelming saturation of information on digital platforms continues to bolster the appeal of calendars and planners as a tangible form of time management. A calendar is used on average 2.8 times a day in the home and 10 times a day at the workplace*, which makes them an incredibly functional and essential marketing tool.
With discreet 365-day brand exposure wrapped in a thoughtful and functional package, a calendar is an economical investment that punches well above its weight.
In terms of bang for your buck, calendars are one of the most cost-effective marketing tools available. With a comprehensive range of high quality calendars, we can help you tailor a marketing solution to match your budget. We also invoice you as a marketing concept which is fully tax deductible.
Outlast the lifespan of other advertising mediums with the enduring appeal of paper calendars.
The most highly-regarded form of advertising, promotional products pack the most punch for your marketing budget. On average, promotional products are kept by recipients for 7 months, but with their annual nature, calendars lead the pack in longevity. What other medium keeps your brand in prime real estate placement on your client’s wall or desk for every day of the year?
Keeping it local – Locally owned and manufactured locally, we believe in supporting local businesses. In this current time of social and economic upheaval due to COVID-19, there is no better time to make moral and ethical choices with your marketing budget. Spending locally supports the community and helps to create a more resilient marketplace by feeding the economy. Our calendars feature stunning scenes of New Zealand and Australian landscapes and promote local artists. Support local and let your clients know that you do, by putting your logo next to some local imagery.
easy2C calendars are kind to the environment – easy2C primarily uses FSC®-certified paper and a manufacturing process that is elemental chlorine free and uses water soluble chemicals where possible. easy2C calendars are kind to the environment and can be recycled at the end of the year
Personalised calendars – many of easy2Cs advertising calendars can be personalised by printing the individual name on each calendar, making it very personal and even more likely to be kept and used. Your logo alongside your client or employees name is a definite winner!
Want to know more?
or phone us on 0800 225 363
or email us on enquiries@easy2C.co.nz
New York Times: Paper Calendars Endure Despite the Digital Age
Promotional Products Association International (PPAI): The Influence of Promotional Products on Consumer Behaviour Study
Advertising Specialty Institute (ASI): 2016 ASI Ad Impression Study